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Building a Balanced Jelly Candy Assortment

A clear assortment plan helps align flavor, color, shape and pack composition.

11 OCT 2013 · Fly Foods

Jelly candy assortments are strongest when every variety has a role. Buyers should define how flavors, colors and shapes work together rather than selecting each item independently.

Create an understandable flavor set

Combine familiar flavors with a clear visual system. Decide whether every color always represents the same flavor and whether the assortment should be equal-count or produced as a controlled mix.

Consider piece dimensions

Shape and thickness affect texture, piece weight and the number of candies in each pack. Confirm approximate dimensions and target pack weight before artwork and carton planning.

Evaluate the pack as consumers see it

Review color balance, piece distribution, surface condition and package fill using a representative assortment. The full pack should look intentional, not accidental.

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